PLDT and Smart is the only integrated telecommunications service provider in the Philippines. Through its principal business groups – fixed-line, wireless, and others – PLDT and Smart offer a wide range of telecommunications services backed by the Philippines’ most extensive fiber-optic network and fixed-line and cellular networks. PLDT and Smart promote a fully-connected lifestyle and with their customers, online, social media plays an important role in their day-to-day duties.
However, PLDT and Smart manually coordinated story scheduling and publishing, which could take several chat and email messages to achieve. PLDT and Smart wanted a deep analysis of all their social media profiles in a single platform. Additionally, PLDT and Smart’s teams were spending precious time manually setting up their reports, so they needed a way to simplify their entire reporting process.
Central dashboard for analytics, publishing, and scheduling
Social media evolves faster than anyone can adjust to it, so PLDT and Smart understand the importance of having a robust analytics tool. They selected Emplifi for their consumer engagement CRM and social media management. Emplifi provides their management team with in-depth reporting that labels every post and comment based on PLDT and Smart’s precise requirements and provides a detailed analysis instantly.
PLDT and Smart use Emplifi as a central dashboard for their analytics and for publishing and scheduling their content. They can publish and schedule posts to all channels from a single collaborative calendar, allowing them to plan their content strategy in advance. They can also make changes to the schedule within seconds wherever they are. With Emplifi, PLDT and Smart can also analyze how their assets are doing in near real-time compared to competitors. This analysis adds the critical context needed to drive their competitive strategy.
PLDT and Smart also closely monitor industry sentiments when planning their content strategy to stay ahead of the game. Emplifi enables them to identify the top performing posts that resonate most with their audience based on engagement and traction. With Emplifi, they won’t miss vital insights that can boost their content engagement.
"Emplifi gives us an unparalleled overview of our owned assets as well as key players in the industry," said Elijah Mendoza, Head of Digital Communications, Smart Communications, Inc. "It enabled us to monitor the traction, effectiveness, and audience sentiment of our campaigns and posts which was previously not possible."
Streamlined report process
Previously, PLDT and Smart created reports manually using traditional tools such as Excel and PowerPoint. With Emplifi, PLDT and Smart can select a date range and desired data to quickly generate reports, giving them more time to focus on analyzing the data rather than on creating the presentation. They can also create comprehensive reports for their key clients.
PLDT and Smart aim to be agile on social media and more responsive to online trends. Emplifi enables them to see the best performing posts from relevant pages in the Philippines and around the world, helping them plan their content in the future.
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